SaaS product development
The feature you're excited about is the easy part. It's tenancy, billing, and permissions that decide whether this becomes a business.
The boring parts are the product
Founders describe their SaaS in terms of the thing it does. Reasonably — that's the idea, that's what customers will pay for.
But the code that makes it a *product* rather than a tool is mostly elsewhere. Separating one customer's data from another's, permanently and provably. Subscriptions, trials, upgrades, failed payments, refunds, tax. Roles and permissions that survive a customer asking for one that doesn't exist yet. Onboarding that gets someone to value before they lose interest. Usage limits, admin tooling, audit logs.
These are the parts that are brutally expensive to retrofit and comparatively cheap to design in. Multi-tenancy in particular: adding it to a single-tenant product later is often a rewrite.
What we build
- MVPs that can grow
- A first version small enough to launch quickly but structured so version two isn't a rebuild. Those two goals conflict constantly, and managing that tension is the skill.
- Full platforms
- Complete products with billing, admin, analytics, and the operational tooling you'll need once you have real customers and real support tickets.
- Existing product rescue
- Products that shipped and hit a wall: performance, tenancy, or a codebase nobody can safely change.
What we build in from the start
- Multi-tenancy with real isolation
- Decided at architecture, not bolted on. This is the single most expensive thing to get wrong.
- Billing that handles the awkward cases
- Upgrades mid-cycle, proration, failed payments, dunning, cancellation, tax. All of it will happen in your first hundred customers.
- Roles and permissions designed to extend
- Because your first enterprise prospect will ask for a permission model you didn't anticipate, and the answer needs to be days rather than months.
- Admin tooling from day one
- You will need to impersonate a user, refund a charge, and check what happened. Building this early costs a week; building it during an incident costs a customer.
- Analytics that answer product questions
- Activation, retention, and feature usage instrumented at launch, because the data you didn't collect in month one is gone.
Before you ask.
A genuinely focused MVP typically ships in `[10–14 weeks]`. Most of the scoping conversation is about cutting, and it's the most valuable part of discovery.
Web App Development
Every web app is fast on day one. We build the kind that's still fast on day nine hundred.
Data & CloudCloud & DevOps
Deployment should be the least interesting thing that happens all week.
Software DevelopmentUI/UX Design
Most design doesn't fail in the design. It fails in the handover, where the beautiful file meets the loading state nobody drew.
Tell us what you're trying to build.
A 30-minute call, no charge and no pitch deck. Describe the problem and we'll tell you how we'd approach it, roughly what it costs, and whether we're the right team for it. If we're not, we'll say so.
30 minutes · No charge · No deck